One of the clients we work with at my job is a production company called Work Light Studios. We had done work for them previously for other touring Broadway entities they had acquired and were representing, but this time they came to us with something different. VOCALOSITY was pitched as an all-new live concert event - from the creative mind of artistic producer Deke Sharon (Pitch Perfect, The Sing-Off). At the onset, we had nothing to work with in terms of assets. Being that this was a new endeavor, there was no cast, no photography - so we had to put a face on this production and create key art that would capture the essence of the project. So starting from fleshing out a logo that the client approved, I moved on to building the initial key art, which later evolved into a cast incorporated iteration. Once the foundation was laid, a web site was developed and all of the established looks were used across social media platforms and traditional marketing collateral.
Final Logo
Key Art
Album Cover Art
