Broadway Across America's newest addition this season to it's family of markets was from the lone star state. Dallas Summer Musicals joined the family of BAA presenting cities and needed a look for it's 2017-18 season. Because the skyline look had worked so well in previous markets implemented, it was decided to go that route for DSM. I chose a palette of blues to compliment the existing series logo and added an abstract pattern that could be used when the skyline could not be incorporated. It proved to be successful as the renewal rates in the market exceeded expectations.





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