Each new year brings a new challenge when it comes to branding a Broadway Season. Although in recent years there has been a push for markets to establish a "look", many each year look to change things up and put on a new face. This year for Cincinnati we built off some things done last year and moved towards a cleaner, more colorful and flexible design. The skyline creates a connection to the city and the geometrical pattern contained in it pops against the with background. In instances where the skyline can't be incorporated, the pattern fill can easily take it's place, maintaining it's brand recognizability.
Renewal Letter
6x9 Renewal Brochure
Folded Brochure Pamphlet